Aaron Amortegui

Associate Creative Director
Aaron Amortegui is an Associate Creative Director at Superside, where he focuses on AI-driven scalable systems within creative work. His role brings together creative direction, AI and scalability.
Aaron's articles
AI POWERED CREATIVE
• 15 min to read

AI for creative production, the operating model for on-brand creative at scale

Right now, many enterprise creative teams have an uncomfortable problem: the demand for creative output keeps rising, while team capacity doesn't keep pace. Our Breakpoint report, based on a survey of more than 300 creative and marketing leaders, found that 86% of teams are already at or over capacity and 70% of leaders report burnout. Because 51% of creative teams' projects are considered high priority, many feel it's nearly impossible to keep up.