Nick is a Content Writer and Strategist specializing in long-form marketing content and turning SEO traffic into paying customers. He's well-versed in the technology industry and pulls from his experience as a marketer who's worked closely with many creatives to craft content for Superside. Two truths and a lie: He's been a professional wrestler, writes on a blue typewriter and reads 100 books a year.
Ads don’t seem to hit like they used to. Your customer acquisition cost is through the roof. And even when you do bring in customers, it feels like they’re only with you for a moment before disappearing forever. Some brands might be able to sustain their growth in these conditions, either because they have a massive war chest or their customers make massive transactions.
But for most, there’s a better way to grow. By building a community and a fan base, you can get customers for life.
The hours of research and preparation you put into a graphic design RFP, helps you build an in-depth framework for the ideal creative services partner.
But, before you hit send, there’s another acronym to consider: AI.
AI image generators are built to impress. But they aren’t built to learn your brand—making consistency and scalability a challenge for creative teams.
That’s where custom AI image models come in. Trained on your brand’s visual identity, they help your team produce consistent, high-quality outputs—without wasting time on prompt engineering or post-production fixes.
Remember a few short years ago when generative AI was the shiny new buzzword?
Now the hype is settling and excitement is more tempered as creative teams shift from early experiments to deeper integration—aiming for real mastery and ROI.
Many creative teams are ready to move from experimenting with AI to integrating it into their creative workflows. The challenge is getting started.
While a majority of creative professionals (83%) and businesses (97%) believe strongly in the value of adopting AI, barely over one tenth (14%) feel ready.
Marketing and creative barriers affect marketers and creatives on teams of all sizes. However, with the pressure to produce more campaigns more quickly and efficiently, tensions often flare. But, you truly need teamwork to do the dreamwork.
That's why Kae Neskovic, Creative Director of Branding and Digital Ads & Social Media at Superside, joined Marie Kare, Head of Creative, Global Business Brand at Reddit and Ellen VanderWilt, Growth Marketing, ex-Adobe to talk about how marketers and creatives can find balance and break through the barriers that divide them.
If your brand is the sum total of a person’s interactions with you, your product, and your team, what would you achieve if you could build reality around them?
That’s the essential promise of immersive marketing.
It’s time to start adopting AI.
You’ve been hearing from leaders, teams and stakeholders throughout your organization. They’ve seen the hype decrease but never truly die down, and they’ve witnessed some of the amazing things brands have done with these tools.
A few years ago, "AI ad creative" meant a slightly-off graphic you'd never actually include in a campaign. Today, 87% of creators who use artificial intelligence say it's sped up business or audience growth, and 75% describe it as "integrated" or "essential" to their work.
But every experienced marketing leader has learned the hard way that AI doesn't automatically make ad creative better. Share a vague brief with a generic tool, and you get a flood of off-brand, forgettable output.
