Humans are natural-born storytellers. Even before we had written language, we shared our thoughts, ideas and histories through images, with some of the earliest cave paintings dating back to nearly 40,000 BCE.
Powerful storytelling in the form of novels, television shows and more, resonate across generations, cultures and languages. However, great storytelling is more than just entertainment. It's also the foundation of successful marketing campaigns
It’s official: We’re now living in the metaverse. Well, almost. AR advertising campaigns have been around for a decade—(remember Pepsi’s viral 2014 bus shelter AR campaign?)—but we’re entering a ramp up phase as more brands, both B2C and B2B, experiment with AR advertising campaigns.
Snapchat, Facebook, Instagram and others have offered AR ad formats for years. But Meta’s recent launch of Instagram Reels and Stories AR ads has pushed AR advertising to new heights in 2023. AR ad spending on mobile alone is expected to reach $6.68 billion USD by 2025.
With the right design strategies, virtual events are an opportunity to extend and elevate your brand experience.
Think of brand experience as a stage production. Imagine all the work that goes on behind the scenes from lighting and music to costumes and set design. Then there are the hours of rehearsals to make the production seem effortless.
